How Pay Per Click Ads are Targeted to Online Forums

Several approaches are used in targeting pay per click ads to online forums.

The first approach that is used in targeting pay per click ads to online forums is the one where the ads are served on the basis of the geographical location. You realize that certain forums tend to attract visitors from certain geographical locations, based on the subjects they deal with. Thus, for instance, a forum dealing with New York issues will attract ads from New York business enterprises.

The second approach that is used in targeting pay per click ads to online forums is the one where the ads are served on the basis of the forum users’ profiles. Thus, for instance, a forum whose users are mostly teenagers may attract ads for teenager products. Another forum whose users are mostly farmers will attract ads for farming input products.

The third approach that is used in targeting pay per click ads to online forums is the one where the ads are served on the basis of the forums themes. If, for instance, it is a forum where tech issues are discussed, the company behind Gmail.com technology (which coincidentally is also an online advertising giant) may have its Gmail ads served on the sidelines of that forum, and the whole thing works well.

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